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As good as it is, it’s tough to describe the 2017 Hyundai Ioniq Hybrid as anything but ill-timed.
As an alternative fuel vehicle, the Ioniq is going up against gas prices that remain at historic lows. Convincing consumers to make the move away from fossil fuels was tough when the national average price for a gallon of gas in the U.S. was a whopping $3.60 back in 2012; it’s hard to imagine that reality changing with prices hovering around $2.30/gallon these days.
That this Hyundai is a compact car only makes matters worse for the Ioniq, as the popularity of crossovers continues to climb. That puts it at a major disadvantage compared to its fuel-sipping sibling, the Kia Niro, which features the people-moving proportions that consumers crave.